Jane Billet

Director Global Marketing

Communications

Central Service

Line Manager

Budget

English, French, Swedish

Mojang

Senior Internal Communications Manager 03-2022 to present

Mojang

Senior Internal Communications Manager 03-2022 to present

In this role, I am helping the people at Mojang to do have all the info they need to do their best work. I have crafted and am now leading the implementation of a communications strategy that is effective, intentional and inclusive.

My closest stakeholders are the local Head of Studio, the Global Chief of Staff and the support teams. I am responsible for managing communications with the overall objective to have a healthy and engaged team at Mojang. The goal for the internal communications role at Mojang Studios is to share info and updates to the team members at the right time, in the right channels to the right audience with an element of surprise and delight.

Star Stable Entertainment

Director Community, Content and Channels 02-2021 to present

The scope of the role was global and included marketing, crisis, internal comms, and corporate comms.

I was the Business leader responsible for crafting and managing the global communication strategy for Star Stable Online and franchises in the pipeline. I managed a team responsible for content creation, channel strategy, and community management. I collaborated closely with product teams, marketing, customer experience, BI, and external agencies. We focused on player feedback to provide recommendations for feature development that the community will love.

I developed and executed campaigns that delivered against business and campaign goals with my team. I was accountable for defining what channels we should invest in, how to deliver against our target audience and product needs, and how much we should invest our time, talent, and resources. I was responsible for measuring and growing the reach and impact of these channels for our brands and business. I also managed three agencies, one in Sweden, one in the USA, and one in Germany. I was accountable for budgeting and managing a team of five.

Star Stable Entertainment

PR and Communications Manager 04-2019 to 01-2021

Areas of Responsibility:

• Marketing Communication - Activations, Brand Communication Framework, Product Beta Tests.
  
• Corporate Communication - All External Communication, Messaging, LinkedIn Calendar, Financial Results, CSR, Diversity and Inclusion, Speaker Platform.
  
• Global PR - Media Relations, Press Releases, Press Rooms, Media Monitoring, Press Kits, Press Events, Consumer Events, Spokesperson for Marketing Activations in the Media, Interviews.
  
• Global Agency Management - Three markets incl. US, Germany and Sweden. Briefs, Approvals, QBR, Media Training, Contracts, Service Agreements, DPA.
  
• Internal Communication - Managed Executive Team’s All hands meetings, Weekly Team Presentations, Financial Intelligence Program, External Communication Guidelines.
  
• Crisis and Issue Management and Communication including Spokesperson Role - Live and Pre-recorded Interviews with the Media about Safety and Security.
  
• Interim Campaign Manager including Product Marketing - Led Integrated Campaigns Including Upstream Product Marketing for Major Product Updates.
  

Work Samples

Adventures of digital pet ownership, and how Star Stable has introduced over half a million daily users to horses.*

Star Stable adds new mounted games and animal herding activities to its latest location.**

Growth 'gallop' for Star Stable

with a record profit.***

*https://www.digitaltrends.com/digital-trends-live/episode-346/

**https://massivelyop.com/2020/09/02/star-stable-adds-some-new-quests-at-the-starshine-ranch-in-the-latest-update/

***https://www.di.se/digital/galopperande-tillvaxt-for-svenskt-hastspel-drar-in-200-miljoner/

King

Brand Manager

06-2016 to 12-2017

Head of Community

06-2016 to 06-2014

Community Manager and Promotions Manager

10-2010 to 06-2014

King

Highlights from a career within King, 12-2010 to 04-2017.

• Editor in Chief for Content - Responsible for Content for All Live Brands on Social Media.
• Build and Managed Online Community of 140M followers across all brands and platforms.
• Build the business line of Social Media Management and Community Management.
• Line Manager and Budget Responsibility - Global team of nine Content and Community Managers Located in Studios across Europe.
  
• Social Media Footprint - Delivered Organic Impressions of +40M per month on Candy Crush Social Media in 2017.
  
• CSR Partnership - Integrated Campaigns with (RED) and WWF.
  
• Strategic Planning - Developed and Managed Social Media Campaign for Worldwide Launch of Candy Crush Franchise.
  
• App Experience - Developed and Implemented an App Store Optimisation (ASO) Playbook and Onboarded the Company.
  
• Training - Self Management, Leadership and Agile. Worked with a Professional Coach.
  

Work Samples

Candy Crush Saga Launches 2000th Level Worldwide on Mobile and Celebrates One Trillion Gameplays*

King Team Up With Apple & WWF to Support Earth Day**

King Team Up With Apple & WWF to Support Earth Day***

*https://invisioncommunity.co.uk/candy-crush-saga-launches-2000th-level-worldwide-mobile-celebrates-one-trillion-gameplays/

**https://videogamesuncovered.com/2016/04/15/king-team-up-with-wwf-and-apple-for-candy-crush-bamboo-hill

***https://videogamesuncovered.com/2016/12/01/king-team-apple-world-aids-day/

Sveriges Television

Planner

03-2003 to 10-2010

Sveriges Television

Planner 03-2003 to 10-2010

• Area of Responsibility - In a Team of Five; Responsible for Planning all Programs, Live Events (Breaking News, Music, Sports, Entertainment) According to the Public Service Guidelines.
• Role - Driver of Daily and Long Term Planning That Ran Simultaneously.
  
• Internal Communication - Stakeholder Management, Timely Info sharing Between Teams, Planning Updates, Last Minute Changes.
  
• Business Acumen - Worked with C-Suite and CEO as a Junior Consultant.
  
• Delivery - Correct and Timely Weekly Company Wide Plan. Distributed to All Teams: Broadcasting, Communication, Customer Service, Press, Localisation, and All Directors for Each Business Unit.
  

Vendor via my own consultancy business

10-2017 to 07-2023

• Spendrups brewery - Managed social media content, community management, and web for Trocadero, Loka, Loka Crush, and Cuba Cola. Channels: TikTok, Instagram, Facebook and web (Wordpress) .
  
• Daily check in on social media to reply to customers,
  
• reported any issues to my client Spendrups,
  
• updated the websites for releases and campaigns,
  
• managed competitions
  
• made content for Instagram stories.
  

• Childhood Foundation founded by H.M. Queen Silvia of Sweden - Wrote and edited texts for the 20th anniversary. Helped to write and edit material for clients, social media, and the board.
  

Testimonials

Fia Tjernberg, Independent Game Director

Jane is a brilliant collaborator, eager to both encourage others and ask important questions. She helped me with insights while building vision and strategy for Star Stable Online, and she even went out of her way to mentor students in my network, paying her well earned knowledge forward. Always with a friendly smile on her face, Jane livens up any conversation and I look forward to see what impact she will continue to have upon this industry.

Mattias Andersson, Senior partner and founder Friends Agenda

Jane is an excellent strategic and tactic communicator and a cool-headed and able manager in periods of transformation and crisis . A star!

Lars Jörnow, Partner EQT Ventures

Jane is a great, positive force that would be a valuable leader in any digital company's marketing department. Besides being an extremely positive and fun person to work with, she possesses three key skills that makes her a successful communicator, she: 1) Puts herself in the shoes of the users/community, and thus understands what they are looking for and what makes them engage beyond just eyeballs. 2) Proactively creates new types of interactions with the community: competitions, questions, trivia, etc. 3) Always looks for ways to opportunistically improve both the way she works operationally and the way that the users perceive the brand.

About me

Education

• MBA, Haute Ecole de Commerce, France.
  
• Social Business and Innovation, Advanced Certificate, India and South Africa.
  
• French, Stockholm and Linköping University, Sweden.
  
• French and English, ISTI, Belgium.
  
• Marketing and Communication Masterclass, CIM, UK.
  

Languages

• Swedish, Native
  
• English, Fluent written and Spoken
  
• French, Fluent Written and Spoken
  

Contact

+46 (0) 70 681 55 08

jane.billet@gmail.com

linkedin.com/in/janebillet/

References upon request

Thank you!