Jane Billet

Director Global Marketing &

Communications

Line Manager

Budget Management

English, French, Swedish

Raw Fury

Director of Communications

I oversee social media management, community engagement, PR, influencer marketing, and customer support. Leading a team of eight, I orchestrate communication strategies and occasionally engage directly in their implementation. My stakeholders in creating communication initiatives for game launches, updates, events, and promotional campaigns are the game production team, marketing managers, and the Chief Marketing Officer. Furthermore, I am responsible for corporate narratives, messaging, and external communications. Our communication plans extend across social media platforms like X, Meta, TikTok, and YouTube, community forums like Discord and Reddit, and online gaming platforms like Steam. The wide selection of content we create includes live streams, videos, stories, news posts, announcements, blogs, and more.

Mojang

Senior Internal Communications Manager 03-2022 to 12.2023

Senior Internal Communications Manager

In this role, I supported Mojang by providing essential information and implementing an effective communication strategy. I worked closely with the Head of Studio and Global Chief of Staff, handling crisis communications, issue management, memos, policies, and Q&As. I also coached the leadership team on messaging and presentations.

Director Community, Content and Channels

In this global role, I managed the communication strategy for Star Stable Online and upcoming franchises. I led a team responsible for content creation, channel strategy, and community management, collaborating with various departments and external agencies. I developed campaigns to meet business goals, defined investment channels, and measured their impact. Additionally, I managed three agencies and oversaw a team of five.

PR and Communications Manager

In this PR role, I managed campaigns and corporate communications, including company narratives and supporting the CEO. I handled global PR tasks such as media relations and press releases and served as the company spokesperson. I also managed agency contacts and briefs, internal communications, town halls, and Q&As. Additionally, I stepped in as interim campaign manager for major game updates.

Work Samples

Adventures of digital pet ownership, and how Star Stable has introduced over half a million daily users to horses.*

Star Stable adds new mounted games and animal herding activities to its latest location.**

Growth 'gallop' for Star Stable with a record profit.***

*https://www.digitaltrends.com/digital-trends-live/episode-346/

**https://massivelyop.com/2020/09/02/star-stable-adds-some-new-quests-at-the-starshine-ranch-in-the-latest-update/

***https://www.di.se/digital/galopperande-tillvaxt-for-svenskt-hastspel-drar-in-200-miljoner/

King

Brand Manager

06-2016 to 12-2017

Head of Community

06-2016 to 06-2014

Community Manager and Promotions Manager

10-2010 to 06-2014

King

Highlights from a career within King, 12-2010 to 04-2017.

In my various roles, I was responsible for content across all King's games, including Candy Crush, on social media. Together with my team, I built and managed an online community of 140 million followers across various brands and platforms.

I delivered over 40 million organic impressions per month on Candy Crush social media in 2017 and integrated CSR campaigns with (RED) and WWF. I developed and managed the social media campaign for the worldwide launch of the Candy Crush franchise.

I also created and implemented an App Store Optimization (ASO) playbook, and underwent training in self-management, leadership, and agile methodologies with a professional coach.

I had line management responsibility and managed a budget.

Work Samples

Candy Crush Saga Launches 2000th Level Worldwide on Mobile and Celebrates One Trillion Gameplays*

King Team Up With Apple & WWF to Support Earth Day**

King Team Up With Apple & WWF to Support Earth Day***

*https://invisioncommunity.co.uk/candy-crush-saga-launches-2000th-level-worldwide-mobile-celebrates-one-trillion-gameplays/

**https://videogamesuncovered.com/2016/04/15/king-team-up-with-wwf-and-apple-for-candy-crush-bamboo-hill

***https://videogamesuncovered.com/2016/12/01/king-team-apple-world-aids-day/

Sveriges Television

Planner 03-2003 to 10-2010

Sveriges Television

Planner

In this role, I was part of a team of five responsible for planning all programs and live events, including breaking news, music, sports, and entertainment, in accordance with public service guidelines. I drove both daily and long-term planning simultaneously.

I managed internal communication, ensuring timely information sharing between teams, planning updates, and handling last-minute changes. I worked with the C-suite and CEO as a junior consultant, demonstrating strong business acumen.

I delivered a correct and timely weekly company-wide plan, distributed to all teams including broadcasting, communication, customer service, press, localization, and directors of each business unit.

Consultancy business

• Customer Service
  
• Social Media moderation
  
• Copywriting
  

10-2017 to present

Consultancy business

• Spendrups brewery - Manage social media content, community management, and web for Trocadero, Loka, Loka Crush, Briska and Cuba Cola.
  
• Channels: TikTok, Instagram, Facebook and web (Wordpress) .
  
• Daily check-ins on social media to reply to customers.
  
• Reporting of issues to Spendrups.
  
• Updates on the websites for releases and campaigns.
  
• Management of competitions and promotions.
  
• Production of creative content for Instagram stories.
  

• 2019 - Childhood Foundation founded by H.M. Queen Silvia of Sweden - Wrote and edited texts for the 20th anniversary. Helped to write and edit material for clients, social media, and the board.
  

Testimonials

Fia Tjernberg, Independent Game Director

Jane is a brilliant collaborator, eager to both encourage others and ask important questions. She helped me with insights while building vision and strategy for Star Stable Online, and she even went out of her way to mentor students in my network, paying her well earned knowledge forward. Always with a friendly smile on her face, Jane livens up any conversation and I look forward to see what impact she will continue to have upon this industry.

Mattias Andersson, Senior partner and founder Friends Agenda

Jane is an excellent strategic and tactic communicator and a cool-headed and able manager in periods of transformation and crisis. A star!

Lars Jörnow, Partner EQT Ventures

Jane is a great, positive force that would be a valuable leader in any digital company's marketing department. Besides being an extremely positive and fun person to work with, she possesses three key skills that makes her a successful communicator, she: 1) Puts herself in the shoes of the users/community, and thus understands what they are looking for and what makes them engage beyond just eyeballs. 2) Proactively creates new types of interactions with the community: competitions, questions, trivia, etc. 3) Always looks for ways to opportunistically improve both the way she works operationally and the way that the users perceive the brand.

About me

Education

• MBA, Haute Ecole de Commerce, France
  
• Social Business and Innovation, Advanced Certificate, India and South Africa
  
• French, Stockholm and Linköping University, Sweden
  
• French and English, ISTI, Belgium
  
• Marketing and Communication Masterclass, CIM, UK
  
• Native in Swedish
• Fluent in written and spoken English
• Fluent in written and spoken French
  

Contact

+46 (0) 70 681 55 08

jane.billet@gmail.com

linkedin.com/in/janebillet/

References upon request

Thank you!